Buyer's are Overwhelmed
Today's buyers turn to the web 90% of the time to begin their buying journey.
Do they find your content? And more importantly...does the content and information on your website help them decide to buy from you or does it leave them confused?
Without a website that works, you're left working harder than you have to in order to attract and enroll clients.
Today's buyer wants to control their buying journey. They want information that helps them understand their problem, how to solve it, and how to make a decision.
This manifesto explains how you can stop selling and start helping your prospects decide to buy with a website that works and content that pre-sells them.
Let me help you embrace pre-selling
In the first 8 weeks of the COVID-19 lockdown, technology adoption leapt ahead by 5 years.
Buyers learned that they can buy just about anything online and now that they're comfortable doing it, they're not going back to business as usual.
They expect your website to give them the information they need to decide. And they don't want to talk to someone unless and until they have to.
I've been studying motivation and behavior my entire life. I understand what buyers are looking for and what helps them take action.
This manifesto will explain pre-selling and how to apply it to your website.