Pre-Sell and Profit Manifesto
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Over 90% of buyers in all segments turn to the web to find what they need. They don't want to be sold to. They want help buying. If you don't share useful, educationally-focused content with them they'll leave your site (quickly) and find a business that will.
This manifesto shares and explains the 5 changes to make to your website to help your site visitor navigate their buying journey and help them decide to buy.